It all began in 2016, when French fashion muse Jeanne Damas crossed paths with Parisian entrepreneur Jérôme Basselier. Together, they sparked the vision that would become Rouje. As Creative Director and President, this duo combined their talents to craft a brand that’s as effortlessly chic as Paris itself.

The name Rouje is spelled with a “J,” a subtle nod to the founder's first name and her signature red lips. The Rouje style is about women designing for themselves, and for all women.  Inspired by chance encounters, and by the city of Paris, the heart of our creativity.

The Rouje aesthetic is a celebration of sumptuous, eco-conscious fabrics that marry comfort with responsibility. Our creations increasingly showcase the art of French craftsmanship, emphasizing both local production and recycled materials. With each piece, you'll discover exclusive, signature prints infused with an air of refined elegance and a certain undeniable charm that speaks to authenticity.